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Thursday, January 5, 2012

Build Effective Brand Image With Facebook Application Development

By: SocialfactoryUK

Photo: img.wowebook.pro

The emergence of Facebook platform has changed the way companies used to market their products and services in traditional marketing environment. The advantage of using Facebook platform for marketing and branding purpose is that there is already huge traffic exist on Facebook and companies just need to penetrate themselves within these people according to company"s marketing strategy.
Facebook has also given an opportunity to companies to effectively build their brand image with customized Facebook Application Development. Companies can utilized this platform on 24/7 basis for marketing and branding purposes as this platform does not face server down problem like company websites often does. Moreover, it takes less company effort to generate traffic on Facebook rather than on their websites.
Brand image building can effectively be managed on this platform through customized Facebook Fane pages. A fan page of your brand can be act like a virtual brand with customized Facebook Fane page application. The advantage of using customized Facebook applications is that it allows company to add colorful themes, exiting options and features on company Facebook Fan pages that really attract visitors. Facebook Fane page applications also enable visitors to like, comment and give their feedback easily which was previously a time consuming job in the case of websites. It"s a best example of "Push" strategy that Company"s brand massage can be seen by fans easily rather remembering company"s web URL to check company"s updates regularly.
If a company is planning to launch a "BTL" activity of its brand, Facebook is the best platform to engage people for participation. Company can create an event page on Facebook, inform them about the timings and venue of the event and even after the ending of the event, company can take feedback and suggestions from participant of the event on customized Facebook Fan Page. This participation and feedbacks process increases customer bonding with the brands and help companies to build long term relationships with their customers effectively.
New timeline feature in Facebook also has opened doors for brands to effectively build their image using Facebook Applications. Companies can share brand"s history, and brand evolution process with its customers which could really help brands to increase customer bonding. Customers can easily search about company past campaigns, adds, branding activities and customer responses over those campaigns with this feature. This Feature enable consumers to refresh their past memory associations with brands by visiting brand"s customized Facebook Fan pages.
Another advantage of using Facebook Applications for building company"s brand image is that moderator can schedule timings of company"s brand messages at one time and these messages will be update automatically on Facebook Applications page. No matter the moderator is login or not, brand"s messages will be automatically updated on specified timings. Companies do not need to be worry about the right timings of Brands massages with this feature.
Companies can effectively build their brand Image with customised Facebook Application development. If you are looking for a Facebook application development company to build your brand image Socialfactory http://www.socialfactory.co.uk can develop customised Facebook applications for branding purpose.

Article Source: http://www.articlesnatch.com

About the Author:
SocialFactory is UKs exceptional Social Media & Digital Agency specialised in customised business solutions for Facebook, iPhone, Android and Blackberry application development along with web design and Flash Games. London Office 02089472122.

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